Blog
How to do market research for a small business (the 1-hour version)
The 1-hour market research method for small businesses. The free tools that pay off, the questions that actually matter, and the 5-question customer interview script.
What is technical SEO? (The small business checklist, not the enterprise version)
Technical SEO demystified for small businesses. The 10-item checklist, why most SMBs don't need 90% of what enterprise SEO articles cover, and the 30-minute self-audit anyone can run.
Is SEO still relevant in 2026? (The honest answer for small businesses)
Yes, but SEO has fundamentally changed. The 3 changes that reshape what works, the 4 bets that still pay off for SMBs, and the 3 SEO bets that are genuinely dead.
Customer retention strategies for small businesses (5 that actually compound)
Five retention plays that work at small business scale, the math everyone gets wrong about CAC vs retention cost, and the win-back email template we use with clients.
How to write Google Ads copy that converts (headlines, descriptions, the 5-component formula)
The 5-component formula for high-Quality-Score Google Ads headlines, the 3 mistakes that tank performance, and 10 real before/after rewrites from accounts we've audited.