Blog
Branding for small business (the difference between a logo and a brand, and what to actually invest in)
When people say "branding" to me, half the time they mean a logo. The other half they mean something so vague it can't be priced. Here's the practical breakdown of what branding is for a small business in 2026, what to actually invest in first, and the five things your brand is whether you've defined them or not.
Email marketing for small business (when it's worth setting up, when it isn't, and the 4-email starter sequence)
Email marketing is one of those channels every marketing blog tells small business owners to set up. Most don't. Here's the honest case for when email is worth the setup time, when it isn't, the 4-email starter sequence to begin with, and the platform recommendations sorted by stage.
Meta ads vs Google ads for small business (the honest practitioner take)
Every article on Meta vs Google ads answers "both," which is unhelpful for the small business actually deciding. Here's the version where I pick a side based on what you sell, who you sell to, and what stage you're at. Plus the budget thresholds where "both" actually becomes the right answer.
How to get more customers for your small business (the five channels that actually work in 2026)
If you search "how to get more customers," you'll get a hundred listicles with the same fifteen tactics in different orders. Here's the ranked version: the five channels that actually move the needle for a US small business in 2026, the channels that don't, and the order to work them in.
How to write a marketing plan for a small business (the 7-section structure)
Most small business marketing plans are either 40-page templates nobody reads or a vague mental model that changes every Monday. The 7-section structure of an actually useful 4-6 page plan: situation, goals, customer, positioning, channels, budget, timeline.